Job Description

Product Marketing Manager

Experience : 3-7 years

Location : Remote

Minimum Qualifications : 

- 3+ years of proven experience in product marketing/content writing

- Excellent presentation, written, and verbal communication skills, with an eye for quality and attention to detail

- Background in copywriting is a must

- Familiar with product marketing tactics (e.g. integrated marketing campaigns)

- Working knowledge of web analytics tools (Google Analytics, WebTrends)

- Ability to collaborate with copywriters and visual designers

- Ability to collect and interpret feedback

Roles & Responsibilities :

- Product messaging and positioning 

- Develop product positioning and messaging that resonates with customers and differentiates our product from its competitors

- Content Development 

- Conceptualize and craft educational product and solution content for a variety of platforms

- Translate technical details into benefits for the user

- Follow and analyze market trends to position products

- Develop product marketing strategies (pricing, advertising, product launching)

- Test marketing product features, releases and ad copy

- Evaluate projects using relevant KPIs and feedback from existing and prospective customers

- Market, customer, and competitive analysis 

- Be the authority on the customer, the industry trends, and the other industry players

- Evangelism 

- Serve as a company spokesperson and go-to product expert