Job Description

- Brand transformation by building Strategy on key consumer-facing vectors & categories

- Own & build annual marketing strategy & road map for ATL vertical /Channel based on consumer insights & research, business drivers & objectives, market reality & media mix

- Maintaining the annual ATL budget & monitoring the same

- Translate the new brand identity into executable across brand touchpoints

- Create content & consumer experience for online & offline

- Industry & consumer insights; Consumer research on brand saliency, category truths & approach, category triggers & barriers, product truth, and use cases. Surveys for the new stores to understand how consumer takes the Offers & communication, layout, location, etc.

- Marketing performance; ROI. Develop marketing dashboards with clear KPI's to monitor program ROI's. Actively visit the store to capture inputs of marketing programs, work with the team & develop marketing processes

- Driving Go to market strategies as per the annual calendar made at the beginning of the year.

- Media planning & budgeting exercise for the campaigns. Coordination with media agencies & publications to arrive at final costs. To close the annual deal with publications directly

- Strategize & build on corporate image, leadership profiling, category launches, new store launches, PR events, CSR coverage & internal PR

- Closely work with all External agencies - Brand, Creative & team to Brief & and work on Brand Campaigns.