Role : The SEO executive is responsible for optimizing the company's online presence and driving traffic to the company's website through organic search engine results. The role involves conducting keyword research, analyzing website traffic and ranking data, creating and implementing SEO strategies and tactics, and tracking and reporting on the success of SEO efforts. The SEO executive works closely with the marketing team to ensure that the company's SEO efforts align with the overall marketing and branding objectives.
Key Responsibilities :
- Conduct keyword research and analysis to identify opportunities for optimization
- Analyze website traffic and ranking data to identify areas for improvement
- Develop and implement SEO strategies and tactics, including on-page optimization, technical SEO, and link building
- Monitor and analyze the success of SEO efforts using tools such as Google Analytics and Search Console
- Stay up to date with the latest SEO best practices and technologies
- Work with the marketing team to align SEO efforts with the company's overall marketing and branding objectives
Desired Skills & Experiences :
- Bachelor's degree in Marketing, Communications or a related field
- 2+ years of experience in SEO
- Strong analytical and problem-solving skills
- Excellent written and verbal communication skills
- Proficiency with SEO tools such as Ahrefs, SEMrush, and Moz
- Knowledge of HTML, CSS, and other web technologies
- Familiarity with Google Analytics and Search Console
- Ed-tech work experience is a plus
Perks and Benefits : It will be at par with the Industry Standards.
About Utkarsh :
- UTKARSH Classes & Edutech Pvt. Ltd is an education company since 2002 which aims to provide quality and affordable education to young minds for various competitive examinations. The company offers learning courses in a hybrid model, in both online and offline mode, for various Central & State government recruitment examinations, all-India Competitive Exams like IIT-JEE, NEET, CLAT, and school education courses for Classes 6th to 12th, for CBSE & 8 other state boards. The company is headquartered in Jodhpur & has corporate offices in Delhi, Jaipur and Prayagraj. The offline centres for classroom programs are presently in Jodhpur & Jaipur. Utkarsh has over 1,500 employees & educators across categories.