We have multiple roles open accorss India for Performance Marketing & Digital Marketing Roles
What you'll do:
- Design and run marketing campaigns & advertisements to acquire customers (farmers) through digital networks such as Google, Social media channels, Advertisement networks, etc.
- A/B Testing, measure the performance of CTAs and improve conversion rate consistently
- Optimize and efficiently use the monthly budget assigned across the digital marketing funnel.
- Work on the SEO and keyword strategy to ensure smoother app download and better company branding
- Use marketing analytics tools such as AppFlyer to analyze & track the ROI & CAC for each marketing campaign
- Prepare and share daily/weekly/monthly performance reports keeping track of campaigns and its analysis
- Keep attention to the updates of Appstore, Google, and social media channel's algorithm updates.
- Collaborate with the design team to prepare clickbait /marketing collaterals required for running campaigns
- Creating and executing a strong performance marketing strategy & execution plan
- Developing and managing digital prospecting and remarketing campaigns
- Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC
- Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels
- Identifying and testing new channels to continue to meet or exceed established critical metrics
- Working closely with the management to share funnel conversion improvement ideas, feedback & present results