Job Description

Responsibilities:

• Take brand ownership and devise the brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as the long term.
• Translate brand strategy into brand plan and go-to-market strategy.
• Plan and execute communications and media actions across offline, online and social media.
• Design degree brand & marketing campaigns for building brand awareness and brand love.
• Take end to end ownership of Henlo's social media handle by curating the content strategy and managing the monthly social media calendar
• Own growth metrics of social media channels - engagement rate, follower growth etc.
• Use data, customer insights, feedback and customer-centric thinking to deeply understand the customer lifecycle and identify opportunities for growth and optimisation at every stage.
• Ensure that marketing and communications efforts adhere to agreed timelines and manage the expectations with various stakeholders.
• Keeping up to date with market developments and analysing consumer insights as well as competitor strategies.
• Guide the Advertising & Promotion budgets.
• Work with different cross-functional teams as required, to effectively drive execution and performance.

Requirements:

• 2+years of work experience in Brand Marketing
• Ability to articulate ideas and key objectives
• Stakeholder and agency management is a must
• Experience presenting metrics and progress to goal with stakeholders
• MBA in Marketing/Brand Management preferred