Knowledge of current trends, opportunities, assortment, competition and buyers vision by category of business and use this knowledge to properly assort merchandise and market product online
Working closely with other internal teams to create site-wide promotional campaigns
Analyse performance of banners and report on site metrics, develop strategies for improving site conversion and customer engagement ( Adobe & Google Analytics)
Managing site merchandising on both mobile app and website form a site wide campaign perspective.
Managing a creative team and giving directions on content & images to be used.
Managing the end to end process of assigning banners and uploads accordingly.
Managing Personalization Journey .