You will be responsible for launching our client ad campaigns and creative testing through paid ads (Facebook, Tik Tok, Google, etc.). You'll be involved in the entire campaign cycle from start to finish. This includes creating ads, testing for performance, setting budgets, launching and reviewing campaigns, and determining campaign targeting.
- Set-up, manage, execute and analyze ad campaigns and budgets on a daily, weekly, and monthly basis while hitting strict ROI goals.
- Perform regular tracking and analysis on the performance of each campaign. Create, optimize, and scale multiple campaigns.
- Own all steps of the ad launch process from launching campaigns, updating on any issues that come up to our client support team, and optimizing campaigns daily.
- Utilize advanced features within Ad Manager to improve campaign performance: Pixel, Retargeting, Ad Placements, Ad Targeting, Custom Audiences and Look-a-like Audiences
- Prepare reports and present results to management