Job Description

Communication : 

- Can articulate clearly in verbal and written English

Roles & Responsibilities :

- Execute marketing plans (campaigns, live events such as webinars, seminars, networking events etc.) to help generate leads for the sales team

- Build, scale, and optimize digital marketing channels including but not limited to SEO, SEM, Facebook, LinkedIn and more.

- Translate the marketing strategy into funnel-focused marketing programs to acquire, engage and retain customers

- Test, analyze, and scale experiments to improve key metrics across channels (e.g., landing pages, ad copy, creative, etc.).

- Develop a strategy that combines both technical and content elements, to drive ongoing improvements in SEO and organic search results.

- Measure, track, and optimize engagement from the top of the funnel throughout the customer journey to ensure marketing is accelerating sales efforts to close business.

An Ideal Candidate will have :

- A growth-oriented marketer able to manage and execute marketing campaigns including creatives, email marketing, tracking, reporting, stakeholders coordination and performance review

- Well versed with the latest digital techniques and tools and latest digital marketing trends

- Knowledge in working with B2B SaaS organizations in a growth-oriented marketing role would be highly preferred developing digital multi-channel campaigns

- Solid understanding of LinkedIn, Facebook, Google ad platforms

- Knowledge using Google Analytics, Google Optimize or similar

- Comfortable using Google Sheets or similar for reporting, analytics

- Understands the campaign data growth metrics

- You are a creative marketing professional, preferably with a strong content creation and writing background.

- You have the ability to develop engaging content for a wide range of audiences.

You will be responsible for :

- Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities.

- Working with content marketing and design teams to create suitable content for each stage of a customer's digital journey.

- Reviewing and optimising the design and content of all online assets including the company website and social media pages.

- Planning and control of the digital marketing budget and spend by allocating budgets to different channels.

- Analysing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio.

- Working closely with the business to create an effective content marketing strategy and editorial plan in line with business objectives.

- Executing content marketing campaigns to drive traffic, engagement, leads, sales and customer retention.

- Developing and managing the editorial calendar to ensure deadlines are met.

- Generating engaging content for thought leadership pieces, websites, social platforms and marketing collateral.

- Managing relationships with external marketing agencies.

- Ensuring consistency of brand voice, style and tone across all content.

- Driving performance marketing via Facebook Ads, Display Ads, Customer Acquisition Funnel, Google Ad Words and SEO/SEM.

- Working with other stakeholders to optimise the conversion funnel for specific traffic sources, campaigns, user segments etc.

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