Job Description

Responsibilities:

• Strategizing various brand/lead generation/thought leadership campaigns with different members from the marketing team, allocating budgets for promoted content, and continuously optimizing these campaigns with revised targeting, budgets, and creative refreshes.
• Increase brand engagement, mentions, and increased followers through social campaigns driven by competitive research, platform determination, benchmarking, messaging, and audience identification.
• Generate, edit, publish, and share daily content (original text, images, video, or HTML) that builds meaningful connections.
• Optimise company pages within each platform to increase the visibility of the company's social content, by increasing relevant followers and enhanced engagements.
• Create editorial calendars and syndication schedules.
• Continuously improve by capturing and analyzing the appropriate social data/metrics, insights, and best practices, and then acting on the information.
• Collaborate with other departments (customer success, product, sales, etc) to manage reputation, identify key players, and coordinate actions.
• Create a social media calendar monthly.
• Online Reputation Management.
• Stay up-to-date with current technologies and trends in social media and apps.
• Helping hand with the graphic designer whenever needed.
• Coordinating with graphic designers/video editors for social media content creation.

Requirements:

• Excellent knowledge of Twitter, LinkedIn, Quora, Instagram & YouTube marketing.
• Have a creative mindset.
• A team player, and critical thinker, with problem-solving skills, and good time-management skills.
• Excellent written & verbal communication skills.
• Beginner knowledge of graphic designing & video editing (Photoshop and Ai is a plus).
• Understanding of visual communication.
• Minimum experience of a year with visible social media growth for B2B brands.