1 Conducting keyword research using dedicated software, and generating new keyword ideas.
2 Analyzing website and social media pages, then making recommendations for improvement.
3 Monitoring website traffic, search results, and developing strategies.
4 Generating content ideas and delegating these to the team.
5 Overseeing content creation and offering suggestions.
6 Updating outdated content.
7 Optimizing pages for desktop, tablet, and mobile use.
8 Developing link-building strategies.
9 Managing paid search campaigns.
10 Keeping up to date with new trends and best SEO practices.