Job Description

Join our early-stage start-up as our Digital Marketing Manager to drive North American revenue generation and develop a global market presence and reputation for a new category-creating and ground-breaking product in the Data Analytics space.

Responsibilities:

• Lead Generation and Enrichment
• Plan and execute all lead generation and enrichment campaigns utilizing the web, SEO/SEM, database marketing, email, and social media campaigns.
• Collaborate with internal teams to create campaign-specific landing pages and optimize the user experience.
• Planned, execute, and measure experiments and conversion tests.
• Identify critical conversion points and drop-off points, and optimize customer funnels.
• Organize, manage, and lead our presence at industry conferences and events
• Work with agencies and vendors/partners to drive results, where efficient.
• Marketing strategy, Brand, and Content development
• Brainstorm efficient and creative strategies for building a memorable brand
• Design, build, and maintain our social media presence.
• Develop bite-sized and customer-relevant content - building a range of compelling assets and artifacts (Videos, Social Media Ads, Blog Posts, Case Studies) that crisply articulate our value.
• Conduct market research to develop our understanding of the ever-evolving industry trends and customer perspectives
• Measure and report the performance of all digital marketing campaigns and constantly assess and improve against conversion goals.
• Identify trends and insights, and optimize spend and digital performance-based o these insights

Requirements:

• Hunger to grow, creatively experiment, learn, and make a mark as a digital marketer
• Recent work experience in Digital Marketing, ideally handling B2B revenue growth strategies at a Digital Marketing agency servicing US-based clients
• Experience with lead generation, lead enrichment methods, and tools in the B2B space
• Knowledge and experience in using digital tools and social amplification techniques for social media marketing
• Ability to take complex technical topics and turn them into engaging content for both business and technical audiences
• Strong execution skills with a goal-oriented attitude
• A degree in Marketing is preferred, but not mandatory
• Lead Generation and Enrichment using online tools and real-world techniques
• Generate relevant and easily consumed content that makes complex, abstract, and technical topics easy to understand
• Experience working with agencies and vendors to execute rapid campaigns at short notice
• Hunger to win, creative with approaches, with a sharp focus on rapid execution
• Ability to tell a good (data-driven) story - to both business and technical audiences
• Data-driven, and methodical in execution
• Knowledge of the unique perspectives and challenges of selling a B2B subscription product
• Experience with presenting analytics insights and complex business topics through different media
• Energetic, self-motivated, and comfortable dealing with ambiguity and rapid changes that come with working for a fast-growing company in a rapidly evolving marketplace.

Mandatory Skills:

• Digital marketing in B2B/SAAS/Technology companies
• Experience working with American clients is a must.
• Worked with Boutique Ad Agency
• Coordinating with various teams
• Growth Oriented

Desired skills:

• SEO
• Demand generation
• Sales/Business Development
• Candidates from agency