Job Description

Responsibilities:

• Own user acquisition and content strategy at OPEN. Plan the entire content calendar that includes formats such as videos, blogs, whitepapers, ebooks, reports, webinars, infographics, podcasts, webinars, etc.
• Lead the development and execution of customer-centric lead generation strategies that revolve around segmentation, multi-channel marketing, and targeted campaigns to drive pipeline growth and revenue.
• Ensure all content is consistent in terms of OPEN's brand voice, tone & stays true to our messaging goal.
• Lead customer engagement while crafting compelling product narratives, value propositions, which are in line with our key messaging & positioning
• Champion regular reporting on content performance (performance of blog content, traffic from sources etc. ), MQL generated & impact on revenue.
• Identify & drive innovative ways to drive community building efforts
• Develop and implement an effective PR & media relations strategy aligned with the organization's goals and
• objectives.

Requirements:

• Experience developing and implementing successful marketing strategies that drive customer engagement and revenue
• Strong analytical skills with the ability to use data to inform decision-making and optimize marketing campaigns
• Self-starter with the ability to balance multiple projects and creative ideas on tight deadlines.
• Ability to be a self starter who is real fast. OPEN is growing really fast & we'll need you to drive that boost.
• Willingness to learn and ability to flourish in a dynamic, high-growth, entrepreneurial environment
• Thirst to be constantly learning, experimenting, failing & going at it again
• Ability to thrive in chaos and build planes while you fly them