Bangalore, Karnataka, India Post Date: September 17, 2023 Full Time
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Own user acquisition and content strategy at OPEN. Plan the entire content calendar that includes formats such as videos, blogs, whitepapers, ebooks, reports, webinars, infographics, podcasts, webinars, etc.
Lead the development and execution of customer-centric lead generation strategies that revolve around segmentation, multi-channel marketing, and targeted campaigns to drive pipeline growth and revenue.
Ensure all content is consistent in terms of OPEN's brand voice, tone & stays true to our messaging goal.
Lead customer engagement while crafting compelling product narratives, value propositions, which are in line with our key messaging & positioning
Champion regular reporting on content performance (performance of blog content, traffic from sources etc. ), MQL generated & impact on revenue.
Identify & drive innovative ways to drive community building efforts
Develop and implement an effective PR & media relations strategy aligned with the organization's goals and
Experience developing and implementing successful marketing strategies that drive customer engagement and revenue
Strong analytical skills with the ability to use data to inform decision-making and optimize marketing campaigns
Self-starter with the ability to balance multiple projects and creative ideas on tight deadlines.
Ability to be a self starter who is real fast. OPEN is growing really fast & we'll need you to drive that boost.
Willingness to learn and ability to flourish in a dynamic, high-growth, entrepreneurial environment
Thirst to be constantly learning, experimenting, failing & going at it again
Ability to thrive in chaos and build planes while you fly them