JOB ROLE :
1- Assist in the formulation of strategies to build a lasting digital connection with consumers.
2- Driving sales planning for the D2C platform and e commerce market places. Cataloging and listing optimization. Lead follow up and analysis.
3- Plan and monitor the ongoing company presence on social media (LinkedIn, Twitter etc.)
4- Be actively involved in SEO efforts (keyword, image optimization etc.)
5- Prepare online newsletters and promotional emails and organize their distribution through various channels
Provide creative ideas for content marketing and update website.
6- Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
7- Maintain partnerships with media agencies and vendors.