Should be able to define and implement measurement strategies that align with companies goal
Producing meaningful campaign and sales dashboards and delivering cross channel performance reports with actionable insights
Checking for trends and identifying anomalies
Analyzing online user behavior, conversion data, customer journeys, funnel analysis and multi-channel attribution
Working with internal technology teams to set-up system integrations required to automate reports, implement models etc.
Formulate hypothesis and test the same using statistical techniques
Use predictive analytics to forecast future performance
Use models to predict and determine how prospective leads should be allocated
Should be able to hunt for vendors and implement new capabilities like speech analytics, text analytics etc.