Manage Search/Display network placement lists on Google ads.
Good Knowledge of Google Ads Editor.
Provide recommendations and execute strategies for keyword opportunities, Quality Score, campaign structuring & Optimization, targeting, display network, and other facets of paid search in accordance with organization goals.
Provide oversight and manage new paid search campaigns, ad groups, and accounts and aid in the creation of paid search marketing initiatives.
Knowledge of shopping campaigns and google merchant center.
Analyze And Optimize Ad Campaigns to Increase Return on Investment (ROI)
Use Google Ads to Drive a Variety of Online Marketing Campaigns
Monitor and acquire insight into online marketing trends and keep strategies, channels, and designs up to date.
Develop, execute, and optimize cutting-edge digital campaigns from conception to launch
Provide ongoing actionable insights into campaign performance to the relevant managers
Overseeing and managing the overall budget for paid media
Conducting in-depth keyword and website research, ad grouping, and audience targeting
Monitoring competitor activity in order to identify any new strategies that may affect business goals
Strong understanding of user-generated content management, content marketing, and reputation management.
Specialised in E-commerce Ads.
Has previous working experience in Google AdWords for 2- 3 Years
Would be a team player and can manage coordination with team leads, and designers
Has an eye for detail to track results and make the most out of given resources
Excellent interpersonal, communication & presentation skills
2+ years of experience in strategizing & executing performance marketing campaigns on Google advertising - search, display, YouTube in running campaigns in Global markets.
Must have experience in running conversion campaigns
Ability to understand the target audience, audience persona-based
Strong understanding of optimization tactics that impact ROI metrics
Experience in e-commerce, or digital agency would be an added advantage.
Should have handled daily campaign budget worth 50-1.5 lakhs per day
Someone who’s handled D2S & Beauty care would be an added advantage