Job Responsibility:

• Manage & create Google Ads campaigns.
• Manage Search/Display network placement lists on Google ads.
• Good Knowledge of Google Ads Editor.
• Provide recommendations and execute strategies for keyword opportunities, Quality Score, campaign structuring & Optimization, targeting, display network, and other facets of paid search in accordance with organization goals.
• Provide oversight and manage new paid search campaigns, ad groups, and accounts and aid in the creation of paid search marketing initiatives.
• Knowledge of shopping campaigns and google merchant center.
• Analyze And Optimize Ad Campaigns to Increase Return on Investment (ROI)
• Use Google Ads to Drive a Variety of Online Marketing Campaigns
• Monitor and acquire insight into online marketing trends and keep strategies, channels, and designs up to date.
• Develop, execute, and optimize cutting-edge digital campaigns from conception to launch
• Provide ongoing actionable insights into campaign performance to the relevant managers
• Overseeing and managing the overall budget for paid media
• Conducting in-depth keyword and website research, ad grouping, and audience targeting
• Monitoring competitor activity in order to identify any new strategies that may affect business goals

Requirements:

• 
  Strong understanding of user-generated content management, content marketing, and reputation management.
• Specialised in E-commerce Ads.
• Has previous working experience in Google AdWords for 2- 3 Years
• Would be a team player and can manage coordination with team leads, and designers
• Has an eye for detail to track results and make the most out of given resources
• Excellent interpersonal, communication & presentation skills
• 2+ years of experience in strategizing & executing performance marketing campaigns on Google advertising - search, display, YouTube in running campaigns in Global markets.
• Must have experience in running conversion campaigns
• Ability to understand the target audience, audience persona-based
• Strong understanding of optimization tactics that impact ROI metrics
• Experience in e-commerce, or digital agency would be an added advantage.
• Should have handled daily campaign budget worth 50-1.5 lakhs per day
• Someone who’s handled D2S & Beauty care would be an added advantage

Other Details

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