We’re Gobot. We’re an ambitious fully remote team that enables e-commerce businesses to grow, engage and reactivate first party data like no other company out there. We provide incredible conversational experiences and boost abandonment flow ROI by deanonymizing website traffic. Our AI-powered platform is being leveraged by hundreds of stores.
- Excellent English verbal, interpersonal, and written communication skills
- Proficiency in Klaviyo and Attentive email and SMS marketing platforms as well as CMS/backend standard email templates (autoresponder emails for customization in Shopify)
- The ability to strategize and implement email marketing campaigns (client side, agency, email service provider), have a solid understanding of HTML/CSS and be able to work with complex filter designer logic, and direct marketing and multi-channel marketing
- Experience in e-commerce
- Experience with retargeting, abandonment emails and drip campaigns
- Demonstrable knowledge of email best practices extending to targeting, creative messaging, CAN-Spam compliance, responsive design, deliverability, A/B testing, and email performance metrics
- Monitoring deliverability and ensure CAN-SPAM compliance to maintain high deliverability, data hygiene and channel health
- Passion about optimization and data analysis, discovering new insights across to increase performance
- The ability to write marketing copy for various industries and/or brands while capturing their voice
- Strong analytical and quantitative skills – ability to use data to develop and measure marketing programs performance
- BA/BS degree in computer science, marketing, business, or related field (Preferred)
- Agency experience (Preferred)
- Duties: Performing day-to-day email marketing activities including, but not limited to, email campaign set-up, joining client meetings, scheduling, testing, tagging and deployment of one-time, recurring, triggered and dynamic content-driven campaigns.
- Establishing and managing a rigorous A/B testing platform to enhance productivity, deliverability, and customer engagement
- Performing quality control checks and document best practices to produce work that is error-free
- Troubleshooting technical issues related to HTML templates, list segmentation and other aspects of email execution, as required
- Setting up multiple complex trigger and program based emails as well as Ad-Hoc emails
- Optimize email programs through continual testing of creative, cadence, offers, targeting, etc.
- Working closely with Digital Producers and Copy Strategists to proactively evaluate branding, design, messaging, and functionality of email to develop the most effective email campaigns