Digital Marketing Executive [Email Marketing & SMS Marketing]
- We are looking for someone with internship experience into Email Marketing & SMS Marketing.
- Salary : 18,000 -20,000 p.m
- Remote work option
- Effectively promote company offerings through email
- Ensure that email marketing works in coherence with other marketing channels
- Establish and measure key metrics to understand the success of email marketing
- Optimize funnel performance using email marketing
- Build a custom attribution model to track the ROI to the highest accuracy.
- Measuring the ROI requires - Buyer journey complexion
- Improving Deliverability - IP address, sender domain, spam issues, bounce rate, email content, and recipient behavior.
- Understanding Segmentation and Personalization.
- Design email templates
- Craft irresistible subject lines
- Write convincing body copies and call-to-actions (CTAs) to drive conversions
- Experiment and Run A/B or multivariate tests to optimize campaign performance