Job Description

Role : Digital Marketing Manager

Employment : Full Time

Location : Chhattisgarh, Pondicherry

Job Description :

- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.

- Develops digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.

- Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.

- Designs, builds, and maintains our social media presence.

- Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed.

- Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).

- Identifies trends and insights, and optimizes spend and performance based on the insights.

- Brainstorms new and creative growth strategies through digital marketing.

- Plans, executes, and measures experiments and conversion tests.

- Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

- Identifies critical conversion points and drop off points and optimizes user funnels.

Desired Candidate Profile : 

- Bachelors or masters degree in marketing / Computer Science or a related field

- Proven working experience in digital marketing, particularly within the industry

- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns

- Experience in optimizing landing pages and user funnels

- Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, WebTrends, SEMRush, etc.)