Job Description

Responsibilities:

• Develop and execute comprehensive digital marketing strategies to promote Xyma sensors.
• Create and manage online advertising campaigns across various platforms (e. g., Google Ads, LinkedIn Ads) to increase website traffic and generate leads.
• Manage and optimize our company's website for SEO to improve search engine rankings and increase organic traffic.
• Create and curate engaging content with Canva for our social media channels (e. g., LinkedIn) to build brand awareness and engage our audience.
• Analyse and report on key performance metrics to track the effectiveness of digital marketing initiatives and make data-driven improvements.
• Stay up-to-date with industry trends, digital marketing best practices, and emerging technologies to ensure our strategies remain competitive.
• Identify and explore new digital marketing opportunities and channels to expand our online presence.
• Develop and implement a digital marketing strategy that aligns with the organization's overall marketing and business objectives.
• Oversee the planning, execution, and optimization of digital marketing campaigns across various channels, including search engine marketing (SEM), search engine optimization (SEO), social media marketing, email marketing, content marketing, and display advertising.
• Collaborate with internal stakeholders, such as creative/design, development, sales, and product teams, to ensure digital marketing efforts are aligned with overall marketing initiatives and brand positioning.
• Conduct market research and competitive analysis to identify target audiences, industry trends, and opportunities for growth.
• Monitor, analyse, and report on key performance indicators (KPIs) to measure the success and ROI of digital marketing campaigns, using tools such as Google Analytics or other analytics platforms.
• Optimize website content, landing pages, and user experience to improve conversion rates and overall online performance.
• Manage relationships with external digital marketing agencies, vendors, and partners, ensuring deliverables are met and performance is monitored.
• Monitor and manage online reputation by proactively responding to customer feedback and comments on various digital platforms.
• Develop and manage the digital marketing budget, ensuring efficient allocation of resources and tracking expenses.
• Stay informed about industry regulations and compliance requirements related to digital marketing activities, ensuring adherence to relevant laws and guidelines.