Role: Marketing Manager
Employment: Full Time
Location: Tamil Nadu, Chennai, Madurai
Job Description :
- Taking brand ownership and devising the brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for the short as well as the long term.
- Translating brand strategy into brand plan and go-to-market strategy.
- Planning and execution of communications and media actions across offline, online and social media.
- Participating in product development, pricing and supporting new product launches.
- Guiding the Advertising & Promotion budget.
- Developing and executing a results-driven, multi-platform communications strategy and plan in line with corporate and brand direction while reflecting local priorities.
- Creating and managing all marketing material and collateral in line with brand direction.
- Designing and developing strong employer branding strategy.
- Building campaigns to support recruitment and drive talent attraction and engagement across multiple channels.
- Analysing and interpreting metrics to measure the success of employer branding initiatives
- Knowledge in developing new markets
- To co-operate, interact with other department in a positive manner to facilitate achievement of company s target.
- Good communication skills