Job Description

Initially an individual contributor. Should be capable of building a team when required.

Major Responsibilities:

• Customer acquisitions through paid marketing initiatives on major search engines, social media, display networks and video platforms through proper strategising, testing, analysis and optimisation, with a focus on ROI.

• Manage paid campaigns to drive user acquisition and revenue in all major platforms including Google ads, Facebook ads and Instagram ads

• Identifying trends and insights and putting insights into actions to optimise the campaigns

• Manage entire performance marketing including campaign strategy, execution, budget management and performance reporting

• Run the day to day performance marketing campaigns and operations and spearhead traffic and new customer order projections

• SEM, Display and Social Media Ads:

• Review and optimisation of campaigns, keywords, audiences, impressions, shares, ad copy, ad creative, quality score, and other relevant metrics

• Keyword research and management to optimise bids at keyword, placement, device, geographic, demographic, and other levels and , add PPC keywords and negative keywords

• Perform daily account management of PPC campaigns (review expensive under-performing keywords and ensure PPC campaign does not exceed weekly and monthly ad spend budget, maintain Quality Score, impression share and other important metrics)

• Run effective retargeting campaigns

• Write engaging and concise copy with help of Content Team to to achieve optimal click-through-rates

• Design proper landing pages with help of technical team to boost conversion rates

• Monitor, evaluate, and present the performance of campaigns by generating weekly and monthly performance reports to clients analyzing trends, goals, opportunities, and other key performance indicators

• Manage daily performance reports and share insights with the team to improvise

• Conduct regular audits of conversion rate optimization, A/B tests, and feedback sharing to improve conversion across digital channels and assets.

• Report on weekly and monthly performance, targets and trend data and key insights

• Work closely with the content and marketing teams to build the right frameworks that can drive acquisition efforts by micro cohorts and user segments

• Coordinate with Tech and Product Team to drive conversion optimisation

• Stay on top of performance marketing (search engine and PPC) industry trends

• Test new channels to continue to meet and exceed established metrics.

• Build and lead a Performance Marketing Team

Key Stakeholders:

• Potential Customers

• Content Marketing Team

• Retention Marketing Team

• City Operations Team

• Customer Service Team

• Internal Design Team

• Product and Technology Team

• Marketing Agencies

• SEO Team

Skills and Experience:

• Understanding of digital marketing with strong analytical skills and data-driven critical thinking problem solving skills

• Excellent eye for detail

• Must be self-motivated and capable of working alone and/or with a team

• Highly organized with strong time management and planning skills

• Must have a proactive attitude, a growth mindset and be open to change

• 2-3 years of working experience in Performance Marketing preferably at a D2C company or Digital marketing agency

• Good English and Malayalam communication skills especially written language skills

• Hand on experience in analytics and real-time insight tools like Google Analytics, Facebook Analytics, Google Trends, Mixpanel etc

• Functional experience with all channels of Social Media and SEM

• Good understanding of tracking conversions - Pixel, GTM

Job Type: Full-time

Salary: ₹30,000.00 - ₹50,000.00 per month

Schedule:

• Day shift

Speak with the employer
+91 9747633235
Application Deadline: 27/06/2022
Expected Start Date: 02/07/2022