Job Description

Responsibilities:

1) Own and create content (eg. write press releases, brochures, data sheets and image assets) for use across marketing channels to articulate the benefits of the product

2) Plan and execute all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns

3) Work closely with senior leaders for the launch of the product and manage the cross-functional coordination within the team for executing the plan

4) Follow and analyze market trends to create value propositions and generate ideas for marketing communications