Key Responsibilities :
- Lead the overall Partner Marketing function.
- Designing, planning and executing effective offline, OOH, BTL marketing campaigns in line with the plan & determining and implementing metrics to measure campaign effectiveness
- Building brand awareness and generating innovative ideas to promote the brand/product in tier 2 cities & beyond in a cost effective & ROI driven way.
- Designing and coordinating promotional campaigns, PR and other marketing efforts across channels (digital, press, local events, collaborations etc.)
- Direct and support market research collection, analysis, and interpretation of market data for short- and long-term market forecasts and reports
Key Qualifications :