Job Description

- Coordinate with Marketing, PR and Communications teams to ensure brand consistency

- Plan and execute content and social media strategy and set goals to increase brand awareness and engagement

- Build relationships with customers, potential customers, industry professionals and other stakeholders

- Align, communicate, and govern content creation and content improvement strategy with all internal partners including product teams, ecommerce team, marketing team

- Strategizing and improving content delivery and promotion

- Create scalable frameworks for managing community content and social media.

- Coordinate with Marketing, PR and Communications teams

- Collect, monitor and analyze social and website metrics, and make improvements accordingly

- Continually research and assess the competitive landscape, trends and customer needs to improve the effectiveness of content

- Ensure that communication and social media campaigns align with marketing strategies