Job Description

Responsibilities:

• Come up with Growth strategies relevant for a B2B business such as events, industry reports, sponsorships, partnerships, content creation etc
• Manage changes and updates to the company website+blog by coordinating with designers, developers and content writers.
• Manage founder's linkedin and/or twitter profile. This might include producing content and/or doing strategic outreach from the founders linkedin.
• Write short form copy as required for execution of growth strategies.
• Review short form and long form copy written by other writers.

Requirements:

• Ability to come up with growth strategies relevant for a B2B business.
• Ability to structure an execution plan, drive execution from a given problem statement or brief.
• Ability to collaborate with cross functional teams spanning content, design, engineering, sales and marketing.
• Understanding of how marketing websites/CMS are managed and updated.
• Understanding of linkedin, twitter.
• Ability to come up with creative strategies and tactics for driving engagement and attention on linkedin, twitter.
• Excellent written and verbal communication skills.
• Understanding of how to use ChatGPT or any other generative AI tools.
• Experience with writing some form of content.
• Experience with linkedin outreach, keep a track of conversation threads.
• Basic understanding of on-page or off-page SEO.
• Ability to write long form content.
• Ability to write landing page copy/web page copy/conversion copy
• Ability to write marketing or sales emails
• Ability to write ads copy