Job Description

Job Description :

- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns

- Design, build and maintain our social media presence

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

- Create and execute SMS and E-mail based marketing campaigns

- Brainstorm new and creative growth strategies

- Plan, execute and measure experiments and conversion tests

- Collaborate with internal teams to create landing pages and optimize user experience

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

- Review and actively managing the website and other online assets and sources

- Collaborate with agencies and other vendor partners

- Analyse market research and plan promotions, competitions and other various creative marketing techniques based on the research results

Required Knowledge & Skills :

- Proven working experience in digital marketing in the capacity of leading a Team

- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

- Experience in optimizing landing pages and user funnels

- Strong analytical skills and data-driven thinking

- Experience in setting up and optimizing Google Adwords campaigns

- Working knowledge of ad serving tools

- Minimum of 3 years Experience is Mandatory to apply for this position