The ability to strategize and implement email marketing campaigns (client side, agency, email service provider), edit HTML or work with complex filter designer logic, and direct marketing and multi-channel marketing
Demonstrable knowledge of email best practices extending to targeting, creative messaging, CAN-Spam compliance, responsive design, deliverability, A/B testing, and email performance metrics
Experience in strategizing, creating, and implementing drip campaigns
The ability to write marketing copy for various industries and/or brands while capturing their voice
Excellent verbal, interpersonal, and written communication skills
Strong analytical and quantitative skills – ability to use data to develop and measure marketing programs performance
Passion about optimization and data analysis, discovering new insights across to increase performance.
Self-directed, capable of staying on track and pursuing solutions without supervision
Strong organizational skills and exemplary attention to detail
Proficiency in commonly used email marketing platforms (Klaviyo, Omnisend, and MailChimp) as well as CMS/backend standard email templates (autoresponder emails for customization in Bigcommerce, Shopify or Wordpress)
Knowledge and expertise of emailing through ESP/CMS platforms (Salesforce, Hubspot, and/or Drip)
The availability to work 40 hours per week from 9:00 am to 6:00 pm PST
The ability to maintain strict confidentiality and discretion
BA/BS degree in marketing, business, or related field. (Preferred)
Agency experience (Preferred)
Performing day-to-day email marketing activities including, but not limited to, email campaign set-up, joining client meetings, scheduling, testing, tagging and deployment of one-time, recurring, triggered and dynamic content-driven campaigns.
Developing and executing email marketing strategies in promotional, transactional, and highly targeted trigger campaigns across the customer lifecycle
Ensuring overall client satisfaction through timely and accurate execution of all email marketing campaigns/projects, client customer service issues, client program errors and frequent status communications
Establishing and managing a rigorous A/B testing platform to enhance productivity, deliverability, and customer engagement
Performing quality control checks and document best practices to produce work that is error-free
Troubleshooting technical issues related to HTML templates, list segmentation and other aspects of email execution, as required
Setting up multiple complex trigger and program based emails as well as Ad-Hoc emails
Optimize email programs through continual testing of creative, cadence, offers, targeting, etc.
Working closely with Digital Producers and Copy Strategists to proactively evaluate branding, design, messaging, and functionality of email to develop the most effective email campaigns
Monitoring deliverability and ensure CAN-SPAM compliance to maintain high deliverability, data hygiene and channel health
Defining business and data requirements for email campaign implementations when it comes to building journeys, triggers and dynamic emails
Analyzing email and customer behavior and their key characteristics to improve email marketing
Participating in the quality assurance process to ensure final product meets client's expectations by deploying and evaluating test emails to a variety of ISPs
Maintaining email standards including opt-in/out processes, email size, HTML, format, etc.
Participating in regular strategy discussions, occasional client calls, and client presentations
Staying up-to-date on current trends and best practices in email marketing