- While the role will vary depending on the company and the industry, you might expect your tasks to include :
- Identifying opportunities in target markets for your organization's products and services
- Generating leads through cold calling prospective clients or networking at trade shows
- Developing and nurturing relationships with key customer accounts
- Keeping up with the latest industry developments, including market positioning of corporate competitors
- Assessing client needs and the company's ability to meet those needs
- Following up with new leads and referrals generated from the sales team
- Preparing status reports on goals
- Using customer relationship management (CRM) software, such as Salesforce, to manage interactions