Job Description

At Carbon Health, we believe everyone deserves good health. We have diverse and passionate teams who lead by example to expand what's possible in healthcare and further our mission of making great healthcare accessible.

• 135+ clinics in 16 states and growing

• Ranked on Inc. 5000's list as the 2nd-fastest-growing private company in the U.S. in 2021

• Recognized as a LinkedIn Top 50 Startup in 2020

COVID Vaccination Requirement for Candidates Seeking Employment: Carbon Health, as both a healthcare provider and a federal contractor, is subject to certain laws, regulations and orders requiring its workforce to be fully vaccinated against COVID-19 and its variants. Carbon Health has therefore implemented a requirement that all employees be fully vaccinated. Candidates seeking employment with Carbon Health will be required to: (1) be fully vaccinated against COVID-19 and its variants by their start date unless a medical or religious exemption has been approved and a reasonable accommodation has been granted; and (2) submit proof of vaccination prior to their start date. The preceding is a condition of employment with Carbon Health.

The Paid Search Manager will focus on creating campaigns and optimization mainly through the Google Ads platform and on platforms such as Bing and Apple. Many tasks will involve rolling out hundreds of new landing pages with specific keyword and ad copy needs, watching the new campaigns perform, and then making adjustments based on wins or sub-performance needs.

Campaign Creation: Launch new campaigns for new clinics, specific conditions or acute care reasons, virtual online services, and general patient acquisition.

Campaign structure based on budgeting and regional allowance, and KPI goals

- Ad Copywriting based on regional compliance, serviceability, and specificity of the landing pages’ goal. I.e., in-clinic or virtual booking through the website

- Ad Group structure that segments keywords in relevant and performance related to ad relevance, quality scores, and thus favorable CPCsAlgorithm testing with a healthy amount of skepticism of Google algorithms about CPCs necessary and hitting target CPA

Campaign Optimization: Review ongoing campaign performance about CPAs, conversion volume, conversion volume type, and keyword/service line demand. Then, adjust CPA efficiency or conversion volume growth if target CPAs are maintained.

-Search query breakouts. Creating new ad groups based on the grouping of keywords

-Search query pruning. Removal of queries that show no performance or value

-Testing additional keywords: broad, phrase, and exact

-Ad copy testing, ad extension testing, and another extension testing

-Location modification based on possible scale or efficiency needs

-Bidding testing: Algorithmic vs. manual

-Budget adjustments to keep on goal pacing or financial caps

-Landing page testing or adjustments. Will work with team members to improve landing page call-to-actions or user direction to improve onsite conversion rates.

• Google Ads
• Bing Ads
• Google Analytics
• Google Sheets
• Google Slides

• To effectively review your experience, please provide a resume in English.
• 5+ years experience with Google Ads: creation and optimization
• Agency experience is helpful but not required. Especially agency experience where aspects of the agency work dealt with the integration of other services such as SEO, social media, email marketing, programmatic digital ads (OTT, Audio, etc.), and traditional media such as mailers, print, and local media
• Local advertising experience is favorable. This involves either service that caters to local clients or platforms where micro-targeting (location targeting) was key: Google Ads, Yelp, Waze, SEO related
• Health Industry experience is favorable. Services where a scheduled visit is booked or people are sent to a location for service (walk-ins): Local Clinics, Hospitals, Primary Care, and Dentistry.
• Excellent communication skills in English
• Experience leading a small team is a plus.

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Carbon Health is a leading national healthcare provider with a mission to make high-quality healthcare accessible to everyone. We offer primary and urgent care to nearly two-thirds of the U.S. Leveraging our unique technology platform, we provide patients with omnichannel care, designed to meet them where they are by delivering care across a variety of access points, including in-person clinics, virtual care and remote patient monitoring (RPM). Carbon Health also focuses on value-based care and other value-add services to employers, health plans, health systems and other ecosystem partners.

We recognize that the key to success lies in valuing the minds, experiences and perspectives of people from all walks of life. Carbon Health is proud to value diversity and be an equal opportunity employer. Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, we will consider for employment qualified applicants with arrest and conviction records.