Bluebox - VP - Digital Marketing, Sales & Customer Success - Remote Role
Salary offered : 9-15 LPA
Company Overview :
- Bluebox, founded in 1981, is a beacon of steadfast expertise and success in Asia's dynamic business landscape. With over 40 years of rich history, we have grown from a boutique professional services group into a significant enabler of business transformation and innovation. Our comprehensive suite of services includes Investment Banking, Management Consulting, Digital Transformation, Multidisciplinary Professional Services, Managed Services for Business Functions, and Outsourcing, all delivered by a distinguished team of seasoned professionals and consultants.
- Our enduring commitment to excellence, deep industry knowledge, and a track record of innovation have uniquely positioned us to serve the needs of Small and Medium Enterprises (SMEs) and funded startups across Asia. Our longevity in the industry is testament to our ability to provide unmatched value and security for our clients.
- As we look forward to our forthcoming growth phase, we are in search of a strategic Head of Revenue Operations. We require an individual who has a passion for driving revenue growth and streamlining sales processes, ready to propel us into an era marked by innovation, improved performance, and accomplishments. Your role will be crucial in shaping our revenue operations strategy, driving sales excellence, and establishing productive partnerships to support our expansion.
Job Description :
The VP - Digital Marketing, Sales & Customer Success will spearhead our firm's efforts in optimizing all revenue-related functions, including sales, marketing, and customer service, specifically tailored for our offerings in corporate and managed services. This role requires a strategic mindset, data-driven decision-making abilities, and an in-depth understanding of the professional services landscape.
Key Responsibilities :
- Collaborate with sales, marketing, and customer service teams to ensure alignment in digital strategies across the revenue cycle.
- Design digital-centric service packages catering to niche client needs, especially in areas like tax advisory, legal consultations, and business back office operations.
- Optimize the digital sales funnel, enhancing online lead generation to client onboarding, integrating SEO, SEM, and content strategies.
- Lead the delivery of digital marketing campaigns, ensuring optimal online reach, and engagement for targeted segments, leveraging platforms such as PPC, social media, and email marketing.
- Champion automation in digital customer service touchpoints, leveraging chatbots, AI, and automated response systems for timely resolutions to client queries.
- Establish digital KPIs and reporting frameworks, focusing on metrics such as web traffic, conversion rates, click-through rates, and online customer engagement to gauge success and ROI.
- Monitor sales conversion rates from digital leads, engagement metrics from online campaigns, and digital customer satisfaction levels to drive continuous improvements.
- Direct the evaluation and implementation of digital marketing tools, from CRM integrations, marketing automation tools, to digital analytics platforms like Google Analytics or Adobe Analytics.
- Ensure that technology stacks are optimized for digital marketing efforts, capturing online behaviors, and preferences of the professional services clientele.
- Collaborate closely with departments such as IT, ensuring websites, landing pages, and other digital assets are functioning smoothly and align with revenue goals.
- Stay updated on digital trends in service-specific domains (e.g., legal, finance, compliance) and adjust strategies accordingly.
- Partner with finance and digital sales teams to develop forecasts based on online leads and projected digital sales.
- Allocate digital marketing resources effectively, aligning with SEO, SEM, content, and other online strategies to achieve organizational goals.
- Mentor and develop the digital teams under the revenue operations umbrella, ensuring up-to-date skills in SEO, PPC, content strategy, and other digital marketing domains.
- Organize training sessions emphasizing digital channels' potential in marketing various corporate services offered by the firm.
- Actively seek feedback on digital strategies and campaigns from both clients and internal teams to continuously refine and adapt.
- Stay abreast of broader digital marketing developments and innovations, integrating them into the firm's revenue operations strategy as suitable.
- Experienced in marketing and sales for professional services or consulting industry
- Bachelor's degree in Business Administration or a relevant field; advanced degree and/or professional qualifications such as CA, CS, LLB, are a plus.
- Proven experience in revenue operations, preferably within the professional or corporate services domain.
- Deep understanding of the professional services industry and its unique challenges and opportunities.
- Demonstrable expertise in data analytics, forecasting, and technology management.
- Strong leadership experience with a track record of managing cross-functional teams.
- Comprehensive understanding of various business functions
- Ability to wear multiple hats and adapt to changing circumstances.
- Strong analytical skills with a data-driven approach to decision-making.
- Outstanding organizational and leadership abilities.
- Excellent interpersonal skills and ability to collaborate across teams.
- Strong problem-solving skills with a proactive approach to challenges.