1. Develop, maintain and execute demand generation plans aligned with business goals.
2. Develop a deep understanding of customers, products and the buyer's journey.
3. Work closely with other departments to build cross-functional cohesion.
4. Present to upper management to get buy-in and secure budgets, as well as report results.
5. Create personas tied to specific customer needs and preferences.
6. Grow distribution across all channels, not just owned channels. Must be skilled in content creation supported by SEO/SEM optimization and PPC strategy.
7. Ensure that content reaches the right part of the sales funnel at the right time.
8. Collaborate with sales and marketing to build programs that support sales enablement.
9. Leverage marketing automation and lead management to streamline, automate and measure all marketing tasks and workflows.
10. Measure, analyze, and report campaign performance.