Job Description

Description:

Brief Description:

• Create business on-demand as well as regular reports that provide insights into key data points.
• Monitor KPIs to identify changes in business trends, supporting the various departments in reaching their goals through analysis. communicate the results of the analysis into written and verbal form.
• Converting business requirements into technical specifications, coordinating with developers, and testing the tracking implementation on a regular basis and ensure the data accuracy.

Education Preference: B.Tech

Job Responsibilities:

• Analyze website data to determine areas of site improvement. Identify sales trends, abandonment issues, and opportunities for improving site conversion rates.
• Creating reports with interactive visualization including observations and inferences.
• Monitoring all key performance indicators on a regular basis and sharing the insights within the team.
• Insights drove individuals who can segment, collate, and mine data across systems like Adobe Analytics, Google Analytics, Adwords, and other platforms.
• Collaborate with members of the digital marketing, product, and merchandise team to provide actionable insights on the specific data.
• Testing of implementation, coordination with web developers, and data flow in Adobe Analytics (Omniture) and Google Analytics.
• Provide analytical support for A/ B and Multi-variate tests and landing page optimization efforts.

Must have:

• At least 1 year of experience in e-commerce reporting and analysis.
• Adobe Analytics (aka Omniture/Site catalyst): Strong knowledge of Variables, Workspace, Segment, Calculated Metrics, SAINT classification, Report Builder, Data Warehouse, etc.
• Basic knowledge of Google Analytics
• Understanding of tag management systems such as Google Tag Manager and Adobe Launch
• Experience in testing Omniture and google analytics data requests using developer tool and/or adobe/google debuggers and/or any third-party tools.
• Experience in Advance Excel, google sheets, etc.

Good to Have:
*

• Understanding of Search Engine Marketing (SEM), Social Media Marketing, Email Marketing, and Search Engine Optimization, etc.
• Reporting experience in digital marketing based tools such as Google Adwords, Bing Ads, Yahoo Ads, Facebook Ads, and Criteo, etc.
• Understanding of A/B and Multi-Variate testing.
• Understanding of machine learning techniques
• Experience in JavaScript and Python

Job Type: Full-time

Salary: ₹300,000.00 - ₹600,000.00 per year

Schedule:

• Day shift
• Morning shift

Ability to commute/relocate:

• Tilak Nagar,, Jaipur - 302004, Rajasthan: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Data analytics: 2 years (Required)
• Google Analytics: 1 year (Required)
• Adobe Analytics: 1 year (Required)
• Python: 1 year (Preferred)
• SQL: 1 year (Preferred)
• Data visualization: 1 year (Required)