- Acts as right-hand to account manager or director
- Supervises AEs and ACs alongside account managers
- Serves as resident expert on client, competitive environment and related subjects
- Maintains regular client contact, both verbal and written, across a range of accounts
- Actively pursues media to secure press results; networks and builds relationship with key media
- Develops story angles, both planned and proactive
- Oversees development and implementation of account strategy, delegating appropriate assignments to teams and jumping in on tactics
- Begins developing skills outside of traditional media, including integrated campaigns, social media, influencer work, etc.
- Works with account manager or director to forecast account budgets and monitor team hours throughout the month
- Works with account managers and directors to develop big picture skills vis-- -vis strategic planning, client development, integrated campaigns, social media, etc.
- Responsible for developing solid rst drafts of creative and strategic client and new business plans Writes and/or edits materials with keen eye, providing near-final copy for review to his/her AM or Director
- Participates on an Allison+Partners- committee
- Actively markets the rm through participation at industry events