Job Description

Role : Lead Marketing Specialist

Type : Full Time

Job description : 

Roles and Responsibilities :

- Conduct market research to find answers about consumer requirements, habits and trends

- Create guidelines that define our company's voice both online and offline (including terminology and slogans)

- Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

- Brainstorm and develop ideas for creative marketing campaigns

- Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.)

- Liaise with external vendors to execute promotional events and campaigns

- Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts

- Plan and execute initiatives to reach the target audience through appropriate channels.

- Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies

- Undertake individual tasks of a marketing plan as assigned